JAMES Golf Intelligence ("JAMES", "we", "us" or "our") respects your privacy and is committed to handling personal information responsibly.
This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, and the choices available to you.
This Privacy Policy applies to the JAMES Golf Intelligence app and website at jamesgolfintelligence.com. It describes how we handle personal information when you create an account, set up your game, play a round, or otherwise use JAMES.
By using JAMES, you consent to the collection and handling of your information as described here.
Depending on how you use JAMES, we may collect the categories of information described below.
Your email address, authentication information, account status and account preferences. When you sign in with a third-party provider (such as Google or Apple), we receive the account details needed to create and sign in to your JAMES account.
Information you choose to provide through Teach James Your Game, including playing level, handicap or approximate scoring range, club carry distances, handedness, ball flight, typical miss, strengths, playing strategy, goals, preferred James persona, language and voice preferences.
The club carry distances and club information you enter in My Bag so JAMES can match a shot to the right club for your game.
Courses played, tee selections, scores, round history, club selections, shot-related information and other information generated while using JAMES during a round.
When you give permission, JAMES may use your device location during a round to calculate golf distances, identify relevant course features and provide location-based caddie guidance.
You can deny location permission, although some on-course features may then be unavailable.
When you use Speak to James or Message James, we may process the content of your request — including any voice or text you provide — so JAMES can understand your question and respond.
We may receive information necessary to operate, secure and improve the app, such as device/browser information, application events and technical diagnostics.
When paid memberships are enabled, payments are processed by our payment provider (such as Stripe). JAMES receives information needed to manage your membership, such as your membership tier and billing status, but does not need to store your complete payment-card number.
We may use information to:
JAMES uses the information you provide about your game together with course, location, weather and other relevant golf information to personalise its recommendations.
Communication persona and language affect how JAMES communicates a recommendation. They are not intended to alter the underlying factual course data.
JAMES uses artificial intelligence and language models to generate commentary, explanations and responses, including through Speak to James and Message James.
AI-generated information may be incomplete, inaccurate or not suited to your situation. Golf conditions can change and you remain responsible for your own decisions on the course.
Location access is optional but is required for certain live-distance features.
JAMES requests location only where required for app functionality.
You can control or withdraw location permissions at any time through your device settings.
Before requesting location for the first time, JAMES provides a short explanation of why location is used. Location is not required to create an account.
JAMES relies on technology providers that may process information on our behalf, including services supporting:
These providers process information under their own terms and privacy practices.
We do not sell your personal information to advertisers.
Some service providers used by JAMES may process or store information outside Australia, including in the United States and other countries where their infrastructure operates.
We take reasonable steps to ensure providers handle information in line with applicable privacy obligations.
JAMES is a mobile-first app and does not rely on advertising cookies. We may use local storage on your device to remember your preferences and to keep your active round if you refresh or resume.
You can clear local storage through your device or browser settings.
We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.
No internet-based service can guarantee absolute security.
We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, to provide JAMES, or as required by law.
You may access or update much of your information directly through JAMES.
For other access or correction requests, contact us at theteam@jamesgolfintelligence.com.
You may request deletion of your JAMES account through:
Settings → My Account → Account & Security → Delete Account
If you have an active paid subscription, you will need to deal with that subscription before your account can be deleted, so that billing obligations are not left unresolved.
Some information may be retained where required by law or reasonably necessary for legitimate legal, fraud-prevention, accounting or dispute purposes.
If you receive marketing or product communications from us, you can follow the unsubscribe instructions in those communications.
Any optional marketing consent is separate from your agreement to these terms and your account creation.
JAMES is not intended for children below the minimum age required to create an account in their jurisdiction without appropriate parental consent.
For privacy questions, requests or complaints, contact:
We will review privacy complaints and respond within a reasonable period.
We may update this Privacy Policy from time to time.
The current version and its effective date will always be available within JAMES and at jamesgolfintelligence.com.
If you have any questions about this Privacy Policy or your personal information, contact: